🐾 Kirkland Dog Food: Is It Really As Good As the Reviews Say?
Kirkland dog food, sold exclusively at Costco, has been generating buzz for its quality ingredients at a budget-friendly price. But is it really as good as all the glowing reviews suggest? In this comprehensive guide, we’ll dive into the ingredients, nutritional value, and customer experiences to give you the full picture on whether Kirkland dog food lives up to the hype.
Key Takeaways: Quick Answers About Kirkland Dog Food 📝
- Is Kirkland dog food good quality? Yes, it uses high-quality ingredients similar to premium brands.
- What makes Kirkland dog food stand out? It offers excellent nutrition at a much lower price than many competitors.
- Is Kirkland dog food safe? Yes, it’s manufactured by Diamond Pet Foods, a reputable company, though it has had past recalls.
- Can Kirkland dog food meet my dog’s nutritional needs? Yes, it offers formulas for different life stages and dietary needs, including grain-free and weight management options.
- Is it worth switching to Kirkland? If you want premium quality at a budget price, Kirkland is a solid choice.
🐕 What Makes Kirkland Dog Food So Popular?
Kirkland dog food stands out primarily for its quality-to-price ratio. Offering premium ingredients at an affordable price makes it a go-to for many dog owners, especially those who shop at Costco. It’s manufactured by Diamond Pet Foods, a well-known company that produces many reputable brands.
- High-Quality Ingredients: Kirkland dog food includes high-quality proteins like real chicken, lamb, and salmon as the first ingredient in most of its recipes. Additionally, it incorporates ingredients like sweet potatoes, brown rice, and barley, which provide natural sources of carbohydrates and fiber. These ingredients are similar to what you might find in much pricier brands.
- Specialized Formulas: Whether your dog needs grain-free, weight management, or senior-specific nutrition, Kirkland offers several formulas tailored to meet different dietary requirements. This variety makes it easier to find the right fit for your dog’s needs without breaking the bank.
📊 Why Kirkland Dog Food Is Popular 🏆
Feature 🐕 | Why It’s Important 📋 | Kirkland’s Offering 🌟 |
---|---|---|
High-Quality Proteins | Provides essential amino acids | Uses real meat as the first ingredient |
Affordable Price | Allows for high-quality nutrition without the premium cost | Affordable at Costco |
Grain-Free & Specialized Formulas | Meets specific dietary needs | Options for seniors, grain-free diets |
Pro Tip: Think of Kirkland dog food like a discounted designer brand. You’re getting the same top-tier ingredients found in high-end products, but at a fraction of the price, thanks to Costco’s bulk-buying power.
🧪 Is Kirkland Dog Food Nutritionally Balanced?
Yes, Kirkland dog food is formulated to provide complete and balanced nutrition. It meets the standards set by the Association of American Feed Control Officials (AAFCO), ensuring that your dog gets all the necessary vitamins, minerals, and nutrients.
- Protein Content: With real meat as the primary ingredient in most formulas, Kirkland provides a strong source of protein, crucial for maintaining muscle mass and overall health in dogs. Most Kirkland formulas offer 24-27% protein, which is well within the recommended range for active, healthy dogs.
- Omega-3 and Omega-6 Fatty Acids: Kirkland’s formulas often include omega-3 and omega-6 fatty acids, which promote healthy skin and a shiny coat. Ingredients like fish oil and flaxseed are commonly used to boost these essential fats.
- Added Probiotics: Some Kirkland formulas are enriched with probiotics to support digestive health. This is especially helpful for dogs with sensitive stomachs, as probiotics help balance gut flora and aid in digestion.
📊 Nutritional Value of Kirkland Dog Food 🍲
Nutrient 🧬 | Kirkland’s Focus 🌟 | Why It Matters 🧐 |
---|---|---|
Protein (24-27%) | Real meat as the first ingredient | Supports muscle growth and maintenance |
Omega-3 & Omega-6 | Fish oil, flaxseed | Promotes skin and coat health |
Probiotics | Included in some formulas | Supports digestion and gut health |
Everyday Comparison: Imagine Kirkland dog food as the multivitamin your dog needs to stay healthy and energized. It’s packed with the essentials for a balanced diet but costs less than many premium alternatives.
🐾 Is Kirkland Dog Food Safe?
While Kirkland dog food is generally considered safe and manufactured by Diamond Pet Foods, a reputable producer, it has experienced a few recalls in the past, primarily due to salmonella contamination concerns. However, these recalls are not frequent, and Diamond Pet Foods has taken steps to improve safety and quality control since.
- Recall History: Kirkland dog food was recalled in 2012 due to a potential salmonella contamination. This recall affected several other brands manufactured by Diamond Pet Foods, not just Kirkland. Since then, there have been no major recalls involving Kirkland, indicating that the company has improved its safety measures.
- Quality Control: Diamond Pet Foods employs stringent quality control measures, including frequent testing of ingredients and final products. This ensures that the food is free from contaminants and meets the required nutritional standards.
📊 Kirkland Dog Food Safety Overview 🔍
Aspect 🧬 | Kirkland’s Approach 🏭 | What You Should Know 📋 |
---|---|---|
Recall History | 2012 salmonella recall | No major recalls since then |
Quality Control | Regular testing and inspections | Diamond Pet Foods has improved measures |
Safety Measures | Focus on contaminant-free production | Generally safe, with proactive recalls |
Critical Insight: While no dog food brand is immune to recalls, Kirkland’s manufacturing practices are on par with many premium brands, and their improvements in safety demonstrate a commitment to quality.
🐩 Is Kirkland Dog Food Right for My Dog’s Specific Needs?
Kirkland dog food offers a variety of formulas designed to meet the specific needs of different dogs. Whether your dog is a puppy, senior, overweight, or has dietary restrictions, Kirkland likely has an option that suits their nutritional requirements.
- Grain-Free: If your dog has a grain intolerance or allergy, Kirkland offers grain-free formulas made with sweet potatoes and other alternative carbohydrates. These formulas are designed to provide all the energy your dog needs without grains, which can sometimes cause digestive issues in sensitive dogs.
- Weight Management: For dogs who need to shed a few pounds, the Kirkland Weight Management formula contains reduced fat and calories to help support weight loss while maintaining proper nutrition. It still includes high-quality proteins to ensure that muscle mass is preserved during weight reduction.
- Puppy and Senior Formulas: Kirkland also offers age-specific formulas, including one for puppies that is enriched with DHA for brain development and one for seniors that contains joint-supporting ingredients like glucosamine and chondroitin to support aging joints.
📊 Kirkland Dog Food Options for Specific Needs 🐾
Formula 🏷️ | Who It’s For 🐕 | Key Ingredients 🍲 |
---|---|---|
Grain-Free | Dogs with grain allergies/intolerances | Sweet potatoes, peas, real meat |
Weight Management | Dogs needing weight control | Lower fat and calories, high protein |
Puppy Formula | Growing puppies | DHA for brain development |
Senior Formula | Older dogs with joint issues | Glucosamine, chondroitin for joints |
Pro Tip: If your dog has specific dietary needs or health concerns, consult with your vet to determine which Kirkland formula best fits their lifestyle. With options for grain-free, weight management, puppies, and seniors, it’s likely that Kirkland has a formula tailored to your dog.
🐶 Should You Switch to Kirkland Dog Food?
If you’re looking for a high-quality, affordable dog food that doesn’t compromise on ingredients, Kirkland dog food is certainly worth considering. Its ingredient quality rivals that of many premium brands, and the wide range of formulas ensures that most dogs can find a suitable option.
While the brand’s history of recalls might raise concerns, it’s important to note that Diamond Pet Foods has made significant improvements in their quality control processes, and the overall safety record for Kirkland dog food remains solid.
📊 Is Kirkland Dog Food Worth the Switch? 🐕🦺
| Reason to Switch 🛠
️ | What Kirkland Offers 💡 | Why It’s a Good Choice 🏆 |
---|---|---|
High-Quality Ingredients | Real meat, sweet potatoes, brown rice | Comparable to premium brands |
Affordable Pricing | Significantly lower price than competitors | Great value for the quality provided |
Specialized Formulas | Grain-free, senior, puppy, and weight management | Options for different needs |
🗝️ Key Takeaways for Kirkland Dog Food:
- Affordable quality: Kirkland offers premium ingredients at a fraction of the price compared to other brands.
- Wide variety of formulas: From grain-free to senior formulas, Kirkland covers most dietary needs.
- Safe and reliable: Though there was a past recall, Kirkland now follows stringent quality control measures.
- Cost-effective nutrition: If you’re looking for a nutritious, budget-friendly dog food, Kirkland is a top contender.
Kirkland dog food continues to receive rave reviews for good reason—it delivers high-quality nutrition without the hefty price tag, making it an appealing option for many dog owners.
💬 Comment 1: “Is Kirkland dog food really as good as the more expensive brands like Blue Buffalo or Wellness?”
Kirkland dog food stands toe-to-toe with many premium brands in terms of ingredient quality, but it comes at a much lower price point. One of the main reasons Kirkland can offer high-quality dog food at a lower cost is because it’s a Costco private label product. Essentially, Costco cuts out the middleman by selling directly to its members, which lowers the overall price without sacrificing the quality of the ingredients.
Ingredient Comparison: When you compare Kirkland’s main ingredients—real meat like chicken or salmon, sweet potatoes, brown rice, and peas—to brands like Blue Buffalo or Wellness, you’ll find a lot of similarities. For example, both Blue Buffalo and Kirkland often list a high-quality protein as the first ingredient. Additionally, Kirkland includes omega-3 and omega-6 fatty acids for coat and skin health, just like its premium competitors.
However, one of the areas where premium brands might have an edge is in the variety of formulations or additional supplements included, such as antioxidants or specific vitamin blends. Blue Buffalo, for instance, is known for its LifeSource Bits, which are packed with vitamins, minerals, and antioxidants. Wellness may include higher levels of certain joint-supporting ingredients like glucosamine, which might be more suitable for dogs with specific health issues.
Critical Insight: If your dog has specific dietary needs or sensitivities, the specialized formulas from premium brands may provide additional benefits. But if you’re looking for an all-around, nutritionally balanced option without paying the premium price tag, Kirkland offers excellent value. Think of it as getting a top-quality smartphone without the flashy brand name—you’re not paying for the logo, but the functionality is there.
📊 Kirkland vs. Premium Dog Food Brands 🏆
Aspect 🏷️ | Kirkland Dog Food 🌟 | Premium Brands (Blue Buffalo, Wellness) 🐕🦺 |
---|---|---|
Primary Protein Source | Real meat (chicken, salmon, lamb) | Real meat, often similar types |
Grain-Free & Specialized Formulas | Yes, grain-free and specific formulas | Yes, more extensive options available |
Price | More affordable | Significantly higher |
Additional Supplements | Omega-3, probiotics | May include additional antioxidants, glucosamine |
Pro Tip: If your dog has no specific health concerns, Kirkland’s core ingredients can offer the same foundational nutrition as more expensive brands, allowing you to focus on budget-friendly quality.
💬 Comment 2: “How does Kirkland’s grain-free formula compare to other grain-free dog foods?”
Kirkland’s grain-free formula competes well with other popular grain-free options on the market, both in terms of quality and price. Its grain-free recipes rely on sweet potatoes and peas as the primary carbohydrate sources, which are excellent alternatives to grains for dogs with sensitivities or allergies. The inclusion of real salmon or lamb as the main protein source is also a plus, as these proteins are both high-quality and easy to digest.
In comparison to higher-priced grain-free brands, such as Taste of the Wild or Merrick, Kirkland offers very similar ingredient profiles. Both Kirkland and these premium brands avoid common fillers like corn or soy, using instead whole foods to provide balanced nutrition. However, the main difference lies in the price—Kirkland’s grain-free formula is considerably more affordable while still delivering comparable nutrition.
One important factor to consider is the recent FDA investigation into a potential link between grain-free diets and dilated cardiomyopathy (DCM) in dogs. While no definitive conclusions have been drawn yet, it’s a good idea to consult with your vet before switching your dog to any grain-free formula, including Kirkland’s.
Critical Insight: If your dog benefits from a grain-free diet due to allergies or sensitivities, Kirkland’s formula is an excellent, budget-friendly alternative to more expensive brands. The ingredients are comparable, and the cost savings are substantial. However, always monitor your dog’s health and discuss any dietary changes with your vet, especially given the evolving research around grain-free diets.
📊 Kirkland Grain-Free Formula vs. Other Grain-Free Brands 🌾
Aspect 🛠️ | Kirkland Grain-Free 🌟 | Premium Grain-Free (Taste of the Wild, Merrick) 🏅 |
---|---|---|
Primary Carbs | Sweet potatoes, peas | Similar (sweet potatoes, peas, lentils) |
Protein Source | Real meat (salmon, lamb) | Real meat, often more exotic proteins |
Price | More affordable | Higher price, especially for unique protein blends |
Suitability for Allergies | Yes, avoids common allergens | Yes, also avoids common allergens |
Pro Tip: If you’re switching to grain-free due to sensitivities, consider starting with Kirkland’s affordable option before trying more expensive brands. Both can provide the nutritional balance your dog needs without grains.
💬 Comment 3: “Has Kirkland dog food ever had any major recalls? Should I be concerned?”
Kirkland dog food has experienced recalls in the past, with the most notable being in 2012 due to potential salmonella contamination. This recall affected several dog food brands manufactured by Diamond Pet Foods, the company that produces Kirkland. However, it’s important to note that since that recall, Kirkland has not had any major issues.
Diamond Pet Foods has made significant improvements in their quality control processes and safety standards, including more rigorous testing and frequent facility inspections. As a result, Kirkland dog food is now considered just as safe as many other leading brands. That being said, all pet food brands, even the most premium ones, can be subject to recalls from time to time, as the nature of mass production sometimes introduces risks.
When assessing a dog food brand, it’s important to look at the overall track record and the steps the manufacturer takes to prevent future issues. Diamond Pet Foods has shown a commitment to improving their practices since the 2012 recall, which is a positive sign. Furthermore, the absence of recent recalls demonstrates that they’ve likely implemented more stringent safety measures.
Critical Insight: Recalls can happen to any brand, and while Kirkland’s 2012 recall may raise concerns, their subsequent improvements in safety protocols should reassure most pet owners. Monitoring recall history and looking for signs of proactive quality control is key when choosing a reliable dog food.
📊 Kirkland Dog Food Recall Overview 🚨
Year 🕒 | Issue 🚩 | Resolution 🛠️ | Steps Taken Since 📈 |
---|---|---|---|
2012 | Potential salmonella contamination | Voluntary recall and product testing | Improved quality control, no major issues since |
Pro Tip: Always sign up for recall alerts related to your dog’s food to stay informed. Even trusted brands can have recalls, and being proactive will help you respond quickly if an issue arises.
💬 Comment 4: “What’s the shelf life of Kirkland dog food, and how should I store it?”
The shelf life of Kirkland dog food is typically around 12 to 18 months, which is standard for dry dog food products. To maintain freshness and ensure the food remains safe for your dog, it’s important to store it properly.
Here are some best practices for storing Kirkland dog food:
- Keep it in a Cool, Dry Place: Store the food in a location that is cool and dry, ideally below 80°F. Heat and humidity can cause the oils in the food to go rancid faster, which diminishes the quality and can even make the food unsafe.
- Use an Airtight Container: Once you’ve opened the bag, transfer the dog food into an airtight container. This helps protect the food from air, moisture, and pests. If you don’t have an airtight container, be sure to reseal the original bag tightly after each use.
- Check the Expiration Date: Always check the expiration date printed on the bag before feeding the food to your dog. Feeding expired food can lead to digestive issues or nutrient loss.
By following these steps, you can keep your Kirkland dog food fresh and safe for longer. Proper storage ensures that the vitamins, minerals, and fats in the food remain intact, providing your dog with the best nutrition possible.
Critical Insight: Just like human food, dog food can lose its freshness and nutritional value if not stored correctly. Think of it like keeping your pantry items sealed and stored in a cool place to maximize shelf life and ensure they stay at their best.
📊 Kirkland Dog Food Storage Tips 🛠️
Storage Tip 📝 | Why It’s Important 🔍 | Best Practice 🏆 |
---|---|---|
Cool, dry place | Prevents spoilage and rancidity | Keep food in a pantry, away from direct sunlight |
Airtight container | Protects against air, moisture, and pests | Use a tightly sealed plastic or metal container |
Check expiration date | Ensures food remains fresh and safe | Regularly monitor the date, don’t feed expired food |
Pro Tip: Consider dividing large bags of dog food into smaller, airtight containers to preserve freshness. This is especially useful if you buy Kirkland’s larger bags to take advantage of the value pricing.
💬 Comment 5: “I’ve heard Kirkland dog food is made by Diamond Pet Foods. Does that affect its quality?”
Yes, Kirkland dog food is manufactured by Diamond Pet Foods, a large and reputable company that also produces other well-known brands like Taste of the Wild and 4Health. This partnership is one of the reasons why Kirkland can offer premium-quality ingredients at a lower price—Diamond’s large-scale operations allow for efficient production without cutting corners on quality.
While there was a recall in 2012 for potential salmonella contamination, Diamond Pet Foods has significantly upgraded its safety standards since then. They now use stringent testing and quality control to ensure that the products meet high standards for safety and nutrition. Their facilities undergo regular audits, and they’ve implemented enhanced processes for ingredient testing and microbial control. This improvement in safety measures has allowed Diamond to maintain the trust of pet owners, even after the past recall.
For many dog owners, the fact that Diamond manufactures both premium and budget-friendly brands means you’re getting the same level of care and quality control across the board. Essentially, you’re benefiting from premium manufacturing practices at a more affordable price point with Kirkland.
Critical Insight: Being produced by Diamond Pet Foods is not a red flag for Kirkland—quite the opposite. Diamond’s broad experience with pet food production, combined with their improved quality control measures, means that Kirkland is made in a facility held to high standards. The fact that Diamond also produces well-respected brands adds confidence to Kirkland’s quality, allowing you to trust its safety and ingredient integrity.
📊 Impact of Diamond Pet Foods on Kirkland Quality 🏭
Factor 🛠️ | Kirkland (Diamond-Pet Produced) 💡 | Why It’s Important 📋 |
---|---|---|
Shared Manufacturing | Yes, with other premium brands | Leverages high-quality production processes |
Safety Standards | Improved after 2012 recall | Enhanced testing, microbial control |
Ingredient Sourcing | High-quality ingredients used across brands | Helps maintain consistency and quality |
Pro Tip: When evaluating dog food, it’s just as important to consider the manufacturer’s track record as the brand itself. In Kirkland’s case, being made by Diamond Pet Foods adds credibility due to their experience and improvements over the years.
💬 Comment 6: “How does Kirkland compare to brands with more exotic proteins like venison or bison?”
Kirkland primarily uses more common proteins like chicken, lamb, and salmon, which are excellent sources of nutrition for most dogs. These proteins are easily digestible and provide high levels of essential amino acids for muscle development and overall health. However, if your dog has specific allergies or sensitivities to these more common proteins, you might consider switching to a food that offers exotic proteins like venison, bison, or kangaroo, which are often featured in higher-end brands like Taste of the Wild or Merrick.
Exotic proteins can be beneficial for dogs with food sensitivities because they are typically novel proteins, meaning your dog is less likely to have developed an allergy to them. For example, if your dog has had trouble digesting chicken or beef, venison or bison can be a good alternative. These proteins are also leaner, which can help if your dog is prone to weight gain or if you’re trying to manage their calorie intake.
That said, for the average, healthy dog, Kirkland’s standard protein sources are more than sufficient to meet nutritional needs. The use of chicken, lamb, and salmon provides a great mix of protein and healthy fats, making Kirkland an ideal option for dogs without specific sensitivities.
Critical Insight: If your dog has allergies or needs a novel protein diet due to sensitivities, brands offering exotic meats may be a better fit. However, for most dogs, Kirkland’s more traditional proteins offer balanced, nutrient-rich options without the higher cost associated with exotic meats. It’s a bit like choosing between organic specialty foods and high-quality supermarket staples—both can be nutritious, but one may be necessary only for specific dietary needs.
📊 Kirkland vs. Exotic Protein Dog Foods 🥩
Protein Source 🧬 | Kirkland (Traditional) 🐕 | Exotic Protein Brands (Taste of the Wild, Merrick) 🏞️ |
---|---|---|
Common Proteins | Chicken, lamb, salmon | Bison, venison, kangaroo |
Digestibility | High, suitable for most dogs | High, often better for dogs with allergies |
Price | More affordable | More expensive due to exotic sourcing |
Best For | Dogs without specific sensitivities | Dogs with food allergies or sensitive stomachs |
Pro Tip: Before switching to exotic proteins, consult your vet to confirm that your dog actually needs this change. Exotic protein diets are more expensive, and for most dogs, standard proteins like those in Kirkland will provide all the nutrition they need at a much lower cost.
💬 Comment 7: “Is Kirkland puppy food as good as other brands? What about for large breed puppies?”
Kirkland’s puppy formula is designed to provide everything your growing puppy needs, including high levels of DHA for brain development, as well as quality proteins to support healthy muscle growth. For large breed puppies, Kirkland also has a large breed formula, which is crucial because large breeds have different nutritional requirements compared to smaller dogs.
Large breed puppies need controlled calcium and phosphorus levels to ensure proper bone growth and reduce the risk of joint issues later in life, such as hip dysplasia. Overfeeding or providing a food that has too much calcium or calories can lead to rapid growth, which can cause skeletal issues in large breeds. Kirkland’s large breed puppy food addresses these concerns by offering the right balance of nutrients to support steady, healthy growth without overloading on calories or minerals.
In comparison to other brands like Royal Canin or Hill’s Science Diet, Kirkland’s puppy food is both affordable and nutritionally balanced. While some premium brands may offer more specialized formulas or add additional supplements, Kirkland’s large breed puppy food provides a great foundation for puppies in their critical growth stages, especially considering its price point.
Critical Insight: If you’re raising a large breed puppy, Kirkland’s large breed formula offers a carefully balanced nutrient profile that supports healthy growth while minimizing the risks associated with overfeeding. The inclusion of DHA and proper calcium levels ensures that your puppy’s development is on track, making Kirkland a solid choice, especially if you’re looking for a cost-effective option.
📊 Kirkland Puppy Food vs. Large Breed-Specific Brands 🐾
Puppy Food Type 🐕 | Kirkland (Large Breed) 🌟 | Premium Brands (Royal Canin, Hill’s) 🏆 |
---|---|---|
Calcium/Phosphorus Levels | Balanced for steady bone growth | Similarly controlled for large breed needs |
DHA Content | Included for brain development | Often enriched with additional omega-3s |
Price | Affordable | Higher due to brand prestige and additional supplements |
Pro Tip: When feeding a large breed puppy, always monitor their growth and avoid overfeeding, even with well-balanced formulas. Rapid weight gain can put unnecessary strain on their developing joints, so stick to recommended portion sizes to support healthy development.
💬 Comment 8: “How does Kirkland dog food handle sensitive stomachs? Is it good for dogs with digestive issues?”
Kirkland offers several options that are well-suited for dogs with sensitive stomachs or digestive issues, including their grain-free formulas and those enriched with probiotics. The inclusion of probiotics in Kirkland dog food helps to balance gut health, which is crucial for dogs with sensitive digestive systems. Probiotics work by promoting healthy gut flora, which aids in digestion and reduces the likelihood of upset stomachs, gas, or loose stools.
For dogs that struggle with grains, Kirkland’s grain-free formulas provide a great alternative by using sweet potatoes and peas as carbohydrate sources. These ingredients are easier on the stomach for many dogs compared to grains like corn or wheat, which can cause bloating or gastrointestinal discomfort in sensitive dogs.
Additionally, the high-quality proteins used in Kirkland dog food, such as salmon and lamb, are generally easier to digest than lower-quality meat meals or by-products found in some budget brands. This makes Kirkland a good choice if your dog frequently experiences digestive issues.
Critical Insight: Kirkland dog food’s use of probiotics and high-quality, easily digestible proteins makes it a strong contender for dogs with sensitive stomachs. Whether your dog has issues with grains or just needs a food that supports gut health, Kirkland’s formulas offer balanced, gentle nutrition at an affordable price. It’s like switching from greasy fast food to a home-cooked meal—it’s simply easier on the digestive system.
📊 Kirkland and Digestive Health for Sensitive Stomachs 🩺
Sensitive Stomach Solution 🌱 | Kirkland’s Approach 🌟 | Why It Works 🧐 |
---|---|---|
Probiotics | Included in some formulas | Balances gut flora, aids digestion |
Grain-Free Options | Sweet potatoes, peas as carb sources | Reduces digestive irritation from grains |
Easily Digestible Proteins | Salmon, lamb, chicken | Gentle on the stomach, reduces risk of upset |
Pro Tip: If your dog has ongoing digestive issues, start by introducing small portions of Kirkland’s sensitive-stomach-friendly formulas, and gradually increase to ensure their system adapts comfortably.