Sundays Dog Food (2026)

These cover the situations and concerns real dog owners bring to forums, vet visits, and subscription cancellations. The April 2026 NAD ruling is covered as context throughout where it’s relevant.

• 1
  Is Sundays dog food actually good — and was it really vet-formulated? Yes — founded by Dr. Tory Waxman DVM, formulated with board-certified veterinary nutritionists · 17 recipe iterations over 3 years before launch · AAFCO compliant on all three recipes · Zero recalls through July 2026 · Dog Food Advisor rates the Beef recipe above average for dry dog food with ~41% protein dry matter

  The veterinary credentials are genuine and independently verified. Sundays went through three years of development and 17 formulations before launching publicly, and the brand ran a two-year private beta with real dogs before going public. Dog Food Advisor’s automated recall tracker — which monitors every FDA recall announcement since 2009 — shows no recall history for any Sundays product. The April 2026 NAD ruling from the BBB is a useful reminder about marketing language, not an indictment of the food itself: the NAD found certain superiority claims were unsupported, but explicitly confirmed that the underlying “uses gentle air-drying to keep nutrients from real meat, fruit, and veggies intact” claim was supported. The food’s ingredient quality — reviewed favorably by Dog Food Advisor, Delivery Rank, and multiple independent pet nutrition analysts — remains above average for the commercial dog food category.
• 2
  What did the April 2026 advertising ruling actually say — and does it matter? The NAD ruled in April 2026 that Sundays must modify or drop several claims: “world’s healthiest dog food” (unsupported superiority), unqualified “Made in USA” (some ingredients aren’t domestic), “maximum nutrient retention” versus other cooking methods (no evidence of superiority) · The food itself was not challenged · Sundays agreed to comply with all recommendations

  The Farmer’s Dog brought the challenge — a competitor trying to constrain a rival’s marketing, not a safety or health concern. The NAD is the advertising industry’s self-regulatory body and has no authority to remove products from sale. What they found: some Sundays claims were too sweeping. The “world’s healthiest dog food” tagline was flagged as making an objective superiority claim that requires substantiation Sundays couldn’t provide. The “Made in USA” claim was flagged because certain ingredients sourced in the formulation don’t come from the United States — something Sundays must now disclose. The nutrient retention comparisons to other cooking methods needed qualification. Sundays agreed to all recommendations and voluntarily dropped some claims during the inquiry. For shoppers, the practical takeaway is to evaluate the actual ingredient list and nutritional analysis rather than the marketing language — which independent reviews have consistently rated as genuinely above average, separate from the now-modified claims.
• 3
  Which Sundays recipe is right for my dog — and which can puppies eat? Beef and Turkey: AAFCO All Life Stages — appropriate for puppies including large breeds · Chicken: AAFCO Adult Maintenance only — not appropriate for puppies under 12 months · Beef has the lowest carbs (~8% dry matter) · Chicken has the highest (~19%) · All three are grain-inclusive with no legumes or potatoes

  This is the most important nutritional distinction in the Sundays lineup and one that’s easy to miss during the online ordering process. The AAFCO life stage designation isn’t a label formality — it reflects whether the calcium, phosphorus, and protein levels meet the higher requirements of growing dogs. The Chicken recipe only meets adult nutritional standards. If you have a puppy and are choosing Sundays, the Beef or Turkey recipe is the only appropriate choice, and you should confirm with your vet that the protein level and calcium-to-phosphorus ratio are appropriate for your breed’s adult size. Large breed puppies have specific growth requirements that differ from small breeds, and both the Beef and Turkey recipes explicitly address large-breed puppy requirements in their AAFCO certification. Grain content also differs meaningfully: the Beef recipe uses quinoa (botanically a seed, low glycemic), while Chicken uses millet and oat, and Turkey uses millet.
• 4
  How much does Sundays actually cost — what will I pay per month? Subscription pricing (May 2026 updated): Small dogs under 20 lbs approximately $56–$105/month · Medium dogs approximately $105–$138/month · Large dogs approximately $184–$251/month · XL breeds can exceed $300/month · Free shipping · 30–50% off first order · Prices have risen — one long-term subscriber documented $139 rising to $184/month over three years (a 32% increase)

  Pricing is calculated per dog based on weight, age, breed, activity level, and body condition — the only reliable number for your dog comes from the quiz at sundaysfordogs.com. The stated starting prices represent favorable conditions: young, light, low-activity dogs at minimal settings. Large dogs or dogs with higher caloric needs cost considerably more, and prices have increased since the brand launched. A May 2026 review update from a three-year subscriber noted their cost for two 15-pound Alaskan Klee Kai dogs rose from $139.98 to $184.40 per month — a 32% increase over their subscription term. First-order discounts of 30–50% are common through the Sundays website. The 14-day money-back guarantee on first orders allows you to try the food with minimal financial risk. Sundays is significantly more expensive than premium kibble and approximately comparable to or cheaper than fresh-frozen delivery services like The Farmer’s Dog, depending on the specific dog profile.
• 5
  What are the real complaints from actual Sundays subscribers? Most consistent complaints in verified reviews: shipping delays, orders paid but not shipped for 2+ weeks, customer service inconsistency, account portal glitches · One documented case: senior on fixed income shocked by $75 charge for a 36-oz bag, couldn’t get a full refund without driving to a shelter · Food quality itself receives generally positive reviews — the complaints are operational, not safety-related

  Reading through Thingtesting, Trustpilot, and Consumer Affairs reviews reveals a clear two-population pattern. Customers who receive their orders consistently and whose dogs love the food tend to be loyal for years. Customers who experience a shipping failure — especially those who fully transitioned their dog off their previous food and then run out mid-shipment — are genuinely frustrated. One Thingtesting review from a verified subscriber describes waiting from January 12 to January 30 for a paid order with no tracking update, being told the company was “pivoting and shipping from a different facility.” There’s also a notable pattern around customer service responsiveness during disputes: some customers describe helpful resolution, others describe near-total non-response. For senior pet owners on fixed incomes, the high per-bag price and the complicated refund process (50% refund on subscription reorders requires sending the bag to a shelter and providing a receipt) create genuine friction. The food quality itself — ingredient freshness, palatability, digestibility — is rarely the complaint.
• 6
  Is Sundays sold on Amazon, Chewy, Petco, or PetSmart? No — Sundays is a direct-to-consumer brand that sells exclusively through sundaysfordogs.com · Any Amazon listings are third-party resellers with no official authorization · Purchasing through resellers voids freshness guarantees and the 14-day money-back policy

  This is a detail that matters practically. Sundays distributes no product through Chewy, Amazon, PetSmart, or Petco. The direct-to-consumer model keeps the company in control of freshness — air-dried food is shelf-stable but benefits from proper storage and temperature control throughout distribution. If a third-party Amazon seller has acquired Sundays product and is reselling it, there’s no way to verify how it was stored, how long it sat in a warehouse, or whether it’s even authentic. Beyond freshness: the 14-day money-back guarantee, the 50% refund within 30 days for subscription reorders, and any customer service resolution options all require you to be a direct Sundays customer. Purchasing through a reseller forfeits those protections. Free samples ($5.95 per recipe, $14.95 for all three) are available through sundaysfordogs.com for testing before committing to a subscription.
• 7
  Is Sundays safe for dogs with food allergies or sensitive stomachs? It avoids the most common kibble allergens: wheat, soy, gluten, corn, potatoes, artificial preservatives, and meat by-products · Not a limited-ingredient diet — contains a long list of fruits and vegetables · One customer reported no allergy improvement after months of feeding · Some produce ingredients are not organic, which raises a pesticide concern for sensitive dogs · Best for sensitivities to processing additives and common grain allergens

  Sundays is not a hypoallergenic diet in the clinical sense — it contains a relatively complex ingredient list with over 20 fruits and vegetables in some recipes. If your dog has a specific uncommon allergen, that ingredient may be present somewhere in the produce list. Where Sundays does help: dogs that react to the processing-related additives, artificial preservatives, meat by-products, and grain fillers common in conventional kibble often improve on Sundays because those triggers are absent. Dogs Naturally notes that produce in the Sundays recipes is not labeled organic, which raises a potential concern about pesticide or herbicide residues for dogs with very sensitive systems. Multiple customer reviews describe improvement in coat quality, reduced itching, and better digestion after switching — but at least one Thingtesting review notes that after months of feeding, a dog’s allergies showed no improvement. Vet guidance before switching a dog with a documented allergy history remains the right first step.
• 8
  How do I feed Sundays correctly — how much do I give and how do I transition? Sundays provides a customized feeding plan based on your dog’s weight, age, and activity level — follow it, because Sundays is approximately twice as calorie-dense as standard kibble and overfeeding is easy · Transition: 7–10 days gradually increasing Sundays while reducing previous food · Loose stools in the first few days are normal · Bags stay fresh 6–8 weeks after opening; 12 months unopened

  The calorie density issue is the one practical feeding mistake most new Sundays owners make. Because the food looks like jerky bits rather than a full kibble bowl, some owners initially double their volume to make the bowl “look right” — leading to overfeeding and weight gain. Your customized feeding plan from Sundays is the guide, not visual bowl comparison. The company calculates this based on your dog’s actual daily energy requirement. Transition gradually: start at 25% Sundays, 75% previous food for the first three days; move to 50/50 for days 4–6; 75% Sundays days 7–9; 100% by day 10. Some loose stool during transition is expected and typically resolves within a few days. Keep the bag properly resealed — don’t transfer the food to a plastic container, which can accelerate oxidation. And for travel: Sundays requires no cooler, no thawing, no prep — it’s the most logistically convenient of the premium food formats.

The life-stage and carbohydrate differences between the three recipes are significant enough to affect which one you should order. Get this part right before placing your first order.

Sundays is only sold at sundaysfordogs.com — not in stores. Use these buttons to find vet nutrition guidance, pet food stores, and emergency vet care near you.